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WooCommerce vs. Shopify

WooCommerce vs. Shopify

WooCommerce vs. Shopify. An introduction to e-commerce platforms

WooCommerce vs. Shopify, which one is suitable for your needs? Starting an online store has become a regular part of today’s business strategy. Online sales are raising the bar to levels never seen before. Leaving your strategy or plan without implementation is a basic idea. If you have already started researching this topic, you’ll encounter a major problem, which platform is the right choice to build your store?

A successful store must have an eye-catching look, handy features to maintain, and be easy to use for any level of knowledge. Many e-commerce platforms offer tons of unmatched features, free designs, payment gateways, and pricing options, making choosing the right platform difficult for you.

This article will compare two significant e-commerce sharks, WooCommerce vs. Shopify. They are both established companies with solid reputations long ago. They offer different features wrapped under various marketing tricks, but they serve one goal to provide the best solution for e-commerce businesses.

What is WooCommerce?

WooCommerce vs. Shopify
WooCommerce is among the list of top e-commerce providers. This free and open platform can support stores with no or multimillion-dollar sales.
WooCommerce, in combination with WordPress, is a full-featured tool with all the e-commerce features you might want to have for an online shop, an ecosystem of extensions that can further extend the functionality of your store. Many stores choose WooCommerce because of its open-source nature. You can customize or implement any new features, layouts, or styles into the store without any restriction. When you compare WooCommerce vs. Shopify, you need to remember that the freedom of WooCommerce comes at a price; in other words, you need to handle all technical stuff yourself to keep your site safe and updated to the latest standards of the code.
WooCommerce is suitable for those with some technical background in setting up sites in all details. For example, you need to choose good hosting, set up WordPress, and design a site that requires time and technical knowledge.

What is Shopify?

WooCommerce vs. Shopify
Shopify, compared to WooCommerce, takes an entirely different approach.
It is an all-in-one e-commerce platform that makes it easy for you to run any complex stores in a minute; you don’t need to care about hosting, site design, security, updates, or payment gateways; Shopify will take care of them.
When it comes to WooCommerce vs. Shopify, Shopify doesn’t need any technical knowledge to set up a store. From the beginning, you have all the necessary tools to start your store within an hour or less (really). Shopify interface is beginner-friendly, and it’s easy to find anything on the dashboard.

WooCommerce vs. Shopify. Drawbacks and advantages?

- Design and templates in WooCommerce vs. Shopify

Design is the front face of any website. If you can’t satisfy users from the first second, selling products to them will be a big challenge. WooCommerce and Shopify have different approaches to design and templates. By default, WooCommerce comes with only one template, Storefront, and doesn’t offer other templates. Storefront is a lightweight theme, fully responsive with a clean design, but it can’t compare to the stylish templates of Shopify.

As an all-in-one solution for e-commerce stores, Shopify offers everything in one platform, including templates. They have a special place on the platform where they offer free and premium themes. Currently, this platform sells more than 100 templates; they are better curated and polished since they are optimized for e-commerce only.

Similar to WooCommerce, Shopify themes also can be found on other platforms like Themeforest.

- Features in WooCommerce vs. Shopify

Both platforms have rich features, and default features are thoroughly enough to start selling and accepting payments; however, default features in WooCommerce vs. Shopify are different.
Shopify is superior when it comes to standard features. For example, by default, Shopify comes with abandoned cart recovery, multichannel sales, better shipping options, payment providers, etc. These features don’t present in WooCommerce, and you need to install extensions.
If you search for any particular feature in both platforms that are not available in the default packages, it is possible to find things through third-party marketplaces. Nowadays, every imaginable feature related to online sales is already groomed and presented somewhere. From this perspective, WooCommerce has a more considerable number of extensions compared to Shopify, again, thanks to open source ideas.

- Ease of use in WooCommerce vs. Shopify

WooCommerce requires little technical knowledge when you start. You need to have some experience with WordPress, WordPress themes, and plugins because setting up a WooCommerce store also means setting up themes and plugins.

On the contrary, since it’s a dedicated e-commerce platform, Shopify takes care of a lot of technical stuff; the setup wizard is easy and intuitive, domain name, SSL certificates, security, updates, backups, Shopify covers everything you need.

- Payment gateways in WooCommerce versus Shopify

When it comes to the payment in WooCommerce vs. Shopify, you try to cover as many payment options as possible for your online store. Both platforms have a great range of payment gateways, with around 100 payment options included by default.

The main payment options for both platforms are:

  • Stripe
  • PayPal
  • Apple Pay

The considerable difference lies in the payment fees. While it’s entirely free for WooCommerce to charge fees, Shopify takes 2% if you use a third-party gateway. You can avoid this if you upgrade to the company’s built-in payment system; however, it’s also not completely free.

- Support quality in WooCommerce vs. Shopify

Getting support on free products is not a good option when you have ongoing sales and a problem. When it comes to WooCommerce support, you rely on an open-source community or Google search to find the answer to your question. You can also open a ticket, but the priority for the free plugin is low, and paid support is only available if you bought one of the extensions of WooCommerce.

On the other hand, Shopify offers 24/7 top-notch support for their customers over the phone, live chat, and email. They also have a good community forum, helpful guides, and an initial setup wizard that eliminates pointless support tickets.

- Page speed in WooCommerce vs. Shopify

Optimization of Shopify stores is a lot easier than in Woocommerce. Servers of Shopify distribute across the globe, so there is nothing to worry about hosting. The platform is always up and running, and if you are not loading it with heavy content, you will never have any customer complaints about the speed.

Page speed is a complex question in WooCommerce. It is highly dependent on several third-party services like hosting, theme, and plugins you are using, how they are optimized, whether you use CDN or not, and whether you are using optimized images.

Optimizing a WordPress website is a big topic; sometimes, it requires an advanced approach to get the best results.

- WooCommerce pricing vs. Shopify pricing

We have a clear picture of the Shopify pricing. Since it’s an all-in-one platform, evaluating how much it will cost you in advance is easy. Currently, Shopify offers three packages with different pricing options; these are:

When we talk about Shopify pricing, it’s also important to consider the rate of fees per transaction. Depending on your subscription, you will pay 2.9 percent plus 30 cents for each transaction. Your cost will also increase if you use an external payment gateway. The cost of the Shopify store can also increase if you use premium themes or applications.

Although WooCommerce is a free plugin, pricing for WooCommerce vs. Shopify is more complicated and depends on several factors, including:

Hosting price – depends on the size of the e-commerce; more products and sales need more server resources.

Themes and plugins – although there are many free themes and plugins for most scenarios, it’s better to obtain a premium theme with premium plugins and support. Premium themes and plugins are a must for growing businesses.

Customization, Security, and maintenance – may also cost some value for a growing business.

Based on these values, it’s not always easy to calculate the cost of a WooCommerce store.

WooCommerce vs. Shopify. Why is Shopify to Elementor being searched?

We may count a few reasons, but the most important reason for this migration seems to be a limitation. Those users who are not using the WooCommerce platform feel more constrained and bound to the rules Shopify imposes on them than an open-source platform such as WooCommerce.

Another reason may be this, Elementor recently announced their new service, Elementor Cloud; this step made them a direct competitor of website builders like Shopify, Wix, Squarespace, etc. Although this new service does not yet match the e-commerce capabilities of other platforms, this well-known page builder will soon include new features, including a shop.

- A premium service offering Shopify to WordPress

Do you need help migrating your website from Shopify to WordPress?

If you’re willing to move your website from Shopify to WordPress Wordune offers an excellent migration service painlessly with the utmost result.

WooCommerce vs. Shopify, which one should I choose?

Shopify and WooCommerce are both robust and solid solutions for e-commerce. They have different business models, and choosing one of them for your store truly depends on your skills and project. Shopify is easier to use; it’s best for those just starting with an online business who don’t have enough background to handle all the technical stuff. WooCommerce has infinite freedom of customization and control over everything, but this requires knowledge. It will cost you less than Shopify if you are good with that.

So, the final decision is on you. If you have some technical background and are looking for a cost-effective solution, then WooCommerce is the best platform. Still, if you want something easy to handle, with good scalability and straightforward pricing, then Shopify is a better choice.

We hope this article did the job, and now you know which platform to choose for your next multi-million dollar e-commerce business.

1 Comment

  1. What a great article! It helped me to decide which to choose and paved the way for me to make my decision. Additionally, it explained in detail the differences between WooCommerce and Shopify.
    Thanks !

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